Live Sketch Art at Land Rover's Destination Defender

Land Rover's Destination Defender is an annual retreat for all customers that features camping, off-roading, and live music by a fire. This year, they wanted to push the you-had-to-be-there sentiment further, so we developed a way to incorporate original art into the mix. From Friday morning to Sunday night, we offered over 100 customers sketches of their favorite vehicles, earning loyalty that would far outlive the weekend. As one guest said, "I'm hanging my Defender sketch in my front hall!"