Kevin Zych

To help Montblanc kick off "Library Spirit," a campaign launched at the beginning of New York Fashion Week, I was asked to make live sketches at an exclusive party featuring some of the most celebrated models and designers, in the industry.

By gifting small sketches to attendees (who then shared them with their fans,) and by making videos for my social media pages, Montblanc earned an expanded organic reach that naturally multiplied.