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Polaroid Holiday TikTok Campaign
One of the recurring themes I discuss on my TikTok channel is the value of recording ordinary moments in personal and creative ways. So, when Polaroid wanted to frame the Polaroid Now as the perfect give for artists, a collaboration couldn't be more natural.
In mid-November 2022, I began writing, filming, and editing the video you see above, and, by late December, 30 thousand people had seen it through organic reach.
The full creative cycle in POV
To help the viewer see how the product could be used firsthand, I filmed several iconic New York locations directly through the lens of the camera. This also helped the video transition between different kinds of work: capturing scenes outside and using the film to create notecards at home.
In the end, viewers definitely enjoyed following along. 31K people saw the collaboration, 4.5K liked it, and 667 people bookmarked it for later–a good sign the demonstration sparked interest in the product.
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